“I do not regard advertising as entertainment or an art form, but as a medium of information.”

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

“The consumer isn't a moron she is your wife.”

“Our business is infested with idiots who try to impress by using pretentious jargon.”

“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

“Leaders grasp nettles.”